Blog

Lantern Blog

Subscribe to learn about new product features, the latest in technology, solutions, and updates.

Featured blog posts

Latest blog posts

Beyond the buyer journey: Using job tracking to nurture relationships
Discover how job change tracking can help B2B SaaS companies nurture customer relationships, reduce churn, and drive account expansion. Learn actionable strategies for long-term success.
David Bromberg
David Bromberg
Jun 14, 2024
How ‘Money on the Move’ led to Lantern
In this blog, David Bromberg, Founder and CEO of Lantern discusses why he founded the company, the shift in SaaS wisdom, and what the future holds.
David Bromberg
David Bromberg
Jun 10, 2024
Find the signals within the noise and boost sales
Capture signals across sources other than the CRM, analyze data, integrate within workflows, and personalize outreach to drive revenue.
David Bromberg
David Bromberg
Jun 10, 2024

Let’s stay in touch!

Latests industry knowledge right in your inbox. Product updates, tips and tricks. No spam, we promise!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Company

Lantern vs UserGems
Why Series B startups are consistently choosing Lantern over narrow tools like UserGems
David Bromberg
David Bromberg
Jun 5, 2024
Champion Chaser Playbooks
In the dynamic world of B2B business, staying on top of opportunities and changes in customer roles is essential. Here are some of the key playbooks we recommend:
David Bromberg
David Bromberg
Jun 10, 2024
Multi-threading + the human connection
In a sales call last week a CMO at a prospective customer said something insightful, yet obvious when she was talking about her lead tracking use case. She said ‘leads are humans’. But even single leads or ‘humans’ are not likely to be the only one who makes the sole decision to purchase a product. Before a deal is all ‘said and done’ there is typically a committee of cross-functional individuals with various perspectives who are all involved in the decision-making process.
David Bromberg
David Bromberg
Jun 10, 2024

Product

Lantern vs UserGems
Why Series B startups are consistently choosing Lantern over narrow tools like UserGems
David Bromberg
David Bromberg
Jun 5, 2024
Champion Chaser Playbooks
In the dynamic world of B2B business, staying on top of opportunities and changes in customer roles is essential. Here are some of the key playbooks we recommend:
David Bromberg
David Bromberg
Jun 10, 2024
Multi-threading + the human connection
In a sales call last week a CMO at a prospective customer said something insightful, yet obvious when she was talking about her lead tracking use case. She said ‘leads are humans’. But even single leads or ‘humans’ are not likely to be the only one who makes the sole decision to purchase a product. Before a deal is all ‘said and done’ there is typically a committee of cross-functional individuals with various perspectives who are all involved in the decision-making process.
David Bromberg
David Bromberg
Jun 10, 2024
No items found.