Champion Chaser

Drive growth and prevent churn by monitoring champion job changes.


Old Customer + New Job = Hot lead

Workflow automations to target former users when they switch jobs, turning past users into a revenue channel.

Previous customers are 3x more likely to buy again

20% of your customers are going to switch jobs this year. Reach out to buy when they do.

Your best users aren’t in Salesforce

But they may have data in analytics tools, databases, and support desks. Lantern tracks all of your former users from over 50 SaaS tools, not just those in Salesforce.

AI powered buying intent

Lantern predicts which users are likely to buy again and routes the leads to your CRM, Sales Engagement software, and more.



of people change jobs every year

Source: LinkedIn & Bureau of Labor


of new buyer’s budget is spent in their first 100 days

Source: Zoominfo


of sales rep prioritise leads that know their company

Source: Salesforce

Demand Generation

  • Previous buyers/users/prospects are warm intro into their new accounts

  • Tracking job changes has been a proven sales play for ages, but never been automated effectively until now

  • Having several past users in a target account enables powerful outreach to leadership

Deal & Churn Risks

  • If a champion leaves an ongoing opportunity, your sales rep should know right away to multi-thread and get a new buy-in

  • When champions leave existing customer accounts, customer success should be notified to get new stakeholders involved


Key Factors for Success

Why teams of 5 to 5000 love Lantern.

Rapid deployment

Go live in less than an hour. We integrate with 50+ tools and popular data warehouses.

Ease of use

Built for speed with 50ms interactions and real-time sync.

Unified customer records

The first CDP built for B2B companies.

AI-powered insights

Deliver the perfect message at the perfect time with AI enabled workflows.

Fully configurable

Enterprise ready configuration and reporting.

Unlock $500k of pipeline

Start a free trial to see how Lantern can unlock a new pipeline channel: your existing customers.

<1 hour deployment

50+ integrations

SOC II Secure